VSN to showcase its Remote Solutions at IBC 2021 to optimize media management and content monetization.
VSN, a leading provider in media solutions for the broadcast industry, had planned to present at IBC its range of remote and collaborative working solutions to facilitate content catalog management – from storage to planning to playout, including demonstrations of new VSN product features, including VSNExplorer MAM, VSNExplorer Exchange and VSNCrea.
One of the main innovations of VSN is the development of Cloud-based collaboration tools, capable of being integrated with the main Cloud storage solution providers, also adding a SaaS pricing model. Both of these elements shows VSN's commitment to providing flexible, affordable and scalable solutions; and also highlight the potential for remote work that VSN's tools allow.
In relation to the specific technological enhancements that will be on display at IBC, the first of these enhancements occurs in the field of media preservation, cataloguing and metadata assignment. VSN has been integrating AI functionality into its range in order to ease and automate complex, time-consuming and repetitive tasks. This capacity has now been expanded and refined within VSNExplorer – VSN’s MAM solution – with the addition of ‘DataBinder’; a tool which aggregates the results provided by AI engines in a single location, allowing users to undertake cross-check and adjust and correct metadata as required, thus enhancing the efficiency and quality of cataloguing and metadata assignment.
Other enhancements to the VSNExplorer product include the VSNExplorer Exchange content hub, which has been renewed to give users even more complete control over how they access and manage content through ‘Exchange Points’ directly from the interface. In the media production field, Adobe Premiere has been integrated directly into the VSNExplorer PAM interface (Production Asset Management), facilitating the workflow for production professionals working to tight deadlines in remote locations.
The second major addition to the core VSN range occurs within VSNCrea – VSN’s Broadcast Management System, which has been designed with remote HTML5 access and full VSNExplorer integration at its heart. Here, Ad pricing solutions have been expanded to allow for the assignment of price blocks at different times of day, the selection of Ad rate types (Fixed, Cost Per Mille, Cost Per Rating), and the direct exchange of this information with the commercial contracts on which they are based. Through the integration of these automation and accuracy-enhancement tools, VSN yet further extends the monetization options available to users, maintaining a focus on delivering solutions that leverage the maximum possible value from an organisation’s content and advertising.
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